What's wrong with ingredient cost plus a small markup?

It ignores most of what your product actually costs: your hours, packaging, overhead, and the platform's cut of every sale. Recipe Cost & Pricing Studio prices from the full cost with the correct margin math — and its suggested price is fee-aware, so what Etsy or the market takes is already accounted for.

What happens when an ingredient price goes up?

Edit that one price and every product using it recosts itself instantly. A banner tells you the story — which ingredient moved, which products dipped below your target margin — with a one-tap review of the damage.

Does it need an account or a subscription?

No. It's one offline file you own, personalized with your name — $15.99 once. Your costs, recipes and margins never leave your device.

Recipe Cost & Pricing Studio · for people who sell what they make

Your best seller might be your biggest loss.

Ingredient cost plus "a little markup" feels right — and quietly ignores your hours, the packaging, and the platform's cut. Type your real numbers into the till. The page will do the math you've been avoiding.

Price it right ↓ Try the live demo ↗

Works offline · No account · No subscription · Yours for keeps

The honesty till

One product you sell. Real numbers. No one's watching.

Materials & ingredients ($)

Your time (minutes)

What your hour is worth ($)

What you charge ($)

…

With a 6.5% platform fee included — because Etsy always includes itself.

Everyone makes the same mistake

The costs you didn't count are still costs.

Your hours

"Your labor is the biggest hidden cost in home baking, and it's the one most people refuse to charge for." That 45 minutes wasn't free — you just didn't send yourself the bill.

The little stuff

The wick tabs. The shipping tape on each box. The label. Nothing costs much — together they eat the margin you thought you had.

The platform's cut

Etsy, the card reader, PayPal — somebody takes a slice of every sale. If your price doesn't include it, your profit pays it.

Markup ≠ margin

A 50% markup is a 33% margin. If those numbers look the same to you, the difference is coming out of your pocket — it always does.

"The most common pricing mistake is calculating ingredient cost and then adding a small markup. This feels logical, but it ignores the majority of what it actually costs to run a home bakery." — bakingsubs.com, on how underpricing actually happens

What the studio does about it

Cost it once. Priced forever.

Build

The true cost

Ingredients by the gram, tsp or each — plus packaging, labor and overhead — roll into a real cost per unit. The math you'd never do by hand happens as you type.

Price

The sticker

Set your target margin and get a fee-aware suggested price — after Etsy's cut you still net what you asked for. Wholesale and reverse-mode ("if I charge $X, what's my margin?") included.

Protect

The butter alarm

Butter went up 12%? Edit one price and every product recosts itself — with a banner naming exactly which products just dipped below target, and a one-tap review.

"The wax, yes. The fragrance oil, usually. But the wick tabs? The shipping tape on each box? The 12 minutes of labor per candle? The PayPal fee on that Etsy sale?" — craftybase.com, the checklist your notebook never finishes

The stall is open

Charge like you mean it.

$15.99 · onceno subscription · yours forever

Pricing software rents for $19+/month — this is a one-time sticker

Get it on Etsy — $15.99 ↗ Try the free demo first

Personalized with your name · Phone & computer · Your numbers never leave your device